What Sarah Did: January

Was that me, did you think it was me and weren’t unsure? Well, these are my appearances in January that I know of. Let me know if I ever miss anything cause somehow I’m randomly around like an NPC?

Episode 3 of Buzzing Hawkers: https://video.toggle.sg/en/series/buzzing-hawkers/ep3/563248

I got to eat food, it was interesting being a taste tester. I did like the lamb chop.

I have no idea who these influencers are for #SGBudget2018 but they all seem to be young Chinese individuals looking to or away from the camera while holding an item. I’m not going to be at any Listening Point but I’m definitely watching the news about it cause it’s not an easy topic to just understand by googling without learning the consequences that affect each other. Sadness I’m not a #sponsored influenza for this. :(((( #mofsg #iwanttoknowwheremymoneygoes

A post shared by Seriously Sarah (@sarahcoldheart) on Jan 18, 2018 at 8:05pm PST

The ministry of finance did a thing where they hired StarNgage, an agency for influencers and just tossed money to them to get their influencers to talk about Budget 2018.

I took the hashtag and did get top post in those weeks so HAH. Anyway, was it a good or bad thing the ministry did?

BAMMM I learned I made an appearance in this article which has a marketer’s point of view on it which was pretty insightful. You can read the article here:

Should the Finance Ministry Have Used Bad Publicity to Amplify its Influencer Campaign? by Logen Lanka :

Also here is a bonus:

This is my own “media” so I don’t know if it’s considered a cameo but if you’re following my instagram or youtube, I’m posting up food videos and have a #foodfriday thing too.