Hi everyone, I’m back!
I’ve been busy at work and other stuff but now I AM BACK. It’s the return of Monday posts of whatever I like. Meanwhile, advanced selamat hari raya to you guys since it’s in a few days.
I hope it has been a good month for you.
On that note, I’m actually excited this year, we have 3!
3 actual short film/ads in Singapore for hari raya.
FYI, as a minority in Singapore, budget is usually not used for corporates for BIG short film / ads for the festivities.
They will do it but you’ll notice it’s all clear cut ads in the SG way of “Tada this item is available, buy it”. This is a ‘problem’ for SG clients anyway, they like straight cut stuff and don’t have enough budget for long messages.
ANYWHO. FINALLY SOMEONE HAS THE BIG BUCKS to spend on productions and it’s… ok lah it’s the government.
The first one is “Sunyi” for Zakat SG.
It’s about where the zakat money goes or how it helps an individual too.
Starring cik Nurijah Sahat and the song is by Amni Musfirah and Irena Taib. Produced by: Be Sweet , Director/Producer: Khidhir Kassim Writer: Zaidani
Cik Nurijah Sahat really can act so well in this and it’s touching being “on her own” WHILE SET ON JUST the background music to bring the emotions out.
The second is Kinship for Public Utilities Board (PUB).
I know casting is by the Hello Group and this whole production is by Freeflow Productions.
But like thanks. Thanks my dudes. We wasted water by crying instead.
I am actually happy that PUB decided to do this for HARI RAYA. It’s like you guys, thanksss you could have gone with a generic National Day short film for marketing budget but went with HARI RAYA and that’s really touching??
It means there’s a chance other gov bodies might do something for Deepavali too besides the usual Chinese New Year?
ALSO, for those who want a part 2. As a production person, I doubt this is possible for them to suddenly make a part 2 unless it has already been planned due to:
- Staff approvals
- It’s right now ramadhan, if they want to do an additional shoot, the cast are either busy at work or need to apply leave
- Colouring/editing takes time and this video was out last week and hari raya is NEXT WEEK
So yeah, if there was no part 2 planned, I don’t see it happening so soon. Also, it’s “traditional” if you watch hari raya stuff in Singapore and Malaysia, there’s always sad endings somehow.
Or at least a hope. You don’t need to see happy endings but think about it instead.
SUCK IT UP, NOW YOU GET TO WATCH THE SADNESS OF ENDINGS OF HARI RAYA TYPE MOVIES NOW.
And the third video is Hari Raya with #HafandHaf for Gov.sg.
Hafandhaf produced by Papahan Films. This is a STAR STUDDED CAST. You can see there’s so many of them too. The locations and acting and all.
It’s basically a story about the typical question at every year/occasion if you’re single.
With a heavy dose of FINANCIAL RESPONSIBILITY.
I can see they tried to balance this with:
- Star studded cast for relatability (I also like them)
- Typical question of bila nak kahwin (when you gonna marry?)
- Blatant messaging by the government about being financially responsible but trying to not to make it too factual and obvious (I don’t know, do you guys think they succeeded? On production POV I think they did their best knowing how clients want their messages to be in your face.)
- Sweet romance
- Trying to be hip with a hashtag like #hafandhaf
So what do you think of this? I think it’s a good try on government side since they always want to go for in your face things because they’re scared people won’t understand messages until it’s super basic.
Production for it is awesome though, you can see it!
BONUS:
It’s a Hirzi video! AND AN ACTUAL ONE about hari raya with a message at the end. Go read more General Papers and newspapers if you don’t get what he’s saying.
ALSO, while we don’t have one full corporate short film/ad by ONE client. THIS ONE you can see is by a few and is for one MUSIC VIDEO.
Lots of dancers/cast and a lot of heart. I actually like the song too because it’s funkyyy. I may have also joined the #MollyVogueEid challenge…
So what do you think?
Do you think Singapore will have more short film ads like how they do it in Malaysia? Not just for Hari Raya but for all other occasions too. I look forward to it if so.
And maybe one day I could make my own hari raya short film ad if there’s a budget. I always like watching the ones from Malaysia.
EDIT 3 June:
A LAST MINUTE ADDITION BY MCCY!
One of my favourite ‘makciks’ who tend to do side roles, Zinab is leading this!’
AND SITI KHALIJAH? Rapper is Omar Kenobi and percussions are by Sambiesta and Riduan Zalani.
Also yah, tell your parents how many people exactly are going to be your guests.
EDIT 3 June, 9.54pm:
People’s Association did their own video! It may not look as woah in terms of production as the rest but they have a short story and tells the message of the actual clothes collection for people who can’t afford it.
